{"id":9121,"date":"2026-06-09T12:01:00","date_gmt":"2026-06-09T12:01:00","guid":{"rendered":"https:\/\/seostrategi.no\/en\/?post_type=technicalterm&#038;p=9121"},"modified":"2026-06-09T12:01:00","modified_gmt":"2026-06-09T12:01:00","slug":"hubspot","status":"publish","type":"technicalterm","link":"https:\/\/seostrategi.no\/en\/technical-terms\/hubspot\/","title":{"rendered":"HubSpot"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">HubSpot is a tool that helps businesses manage customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It keeps marketing, sales, service, and website tools in one place. So, a team does not need to jump between many apps all day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business can use HubSpot to store contacts, track leads, send emails, manage deals, answer customer questions, and build pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, HubSpot helps a company keep customer work organized.<\/span><\/p>\n<h2><b>What Is HubSpot?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">HubSpot is a CRM platform. It works online, so teams can access it from anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM means customer relationship management. That sounds technical, but the idea is simple. It is a place where a business keeps customer details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, HubSpot can store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Names<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support tickets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This helps the team see what has happened with each customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot started in 2006. Brian Halligan and Dharmesh Shah founded it. They believed businesses should attract people with useful content instead of chasing them with cold calls and annoying ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That idea became known as inbound marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, HubSpot was built around one simple idea: help first, sell later.<\/span><\/p>\n<h2><b>The HubSpot Hubs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">HubSpot has different tool sets called Hubs. Each Hub helps with one part of the business.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Hub<\/b><\/td>\n<td><b>What It Does<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marketing Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps with emails, landing pages, ads, social posts, SEO, and automation<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sales Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps track deals, sales pipelines, meetings, tasks, and follow ups<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Service Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps manage support tickets, live chat, feedback, and help articles<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps build websites, blogs, and landing pages<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Operations Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps clean data, connect tools, and create workflows<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Commerce Hub<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Helps with quotes, invoices, payment links, and subscriptions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A business can start with one Hub. Later, it can add more if the team needs them.<\/span><\/p>\n<h2><b>Why Businesses Use HubSpot<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many businesses use HubSpot because it keeps everything connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the marketing team can see which email a lead opened. The sales team can see which page that lead visited. The service team can see what the customer bought before opening a support ticket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This saves time. It also helps the team give better answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot can help a business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage sales deals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send email campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate small tasks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage support tickets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, instead of guessing what happened with a customer, the team can see the full story.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn what HubSpot is, how it works, and why businesses use it for CRM, marketing, sales, customer support, and automation.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-9121","technicalterm","type-technicalterm","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is HubSpot? 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