{"id":8933,"date":"2026-03-09T06:19:41","date_gmt":"2026-03-09T06:19:41","guid":{"rendered":"https:\/\/seostrategi.no\/en\/?p=8933"},"modified":"2026-03-09T06:19:41","modified_gmt":"2026-03-09T06:19:41","slug":"how-to-get-more-customers-online","status":"publish","type":"post","link":"https:\/\/seostrategi.no\/en\/how-to-get-more-customers-online\/","title":{"rendered":"How to Get More Customers Online?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Today, most customers begin their journey online. They search on Google, explore social media, read reviews, and compare different options before they choose a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this change, businesses must understand how to get more customers online. A good product alone does not bring results. People must discover your brand first. Then they need a reason to trust it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses face this challenge. They build a website and expect visitors to arrive. However, online growth needs a clear plan and consistent effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When businesses combine search engine optimization, useful content, social media engagement, and strong customer service, they attract attention and build trust. Over time, visitors turn into real customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research also supports this idea. A <\/span><a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\"><span style=\"font-weight: 400;\">BrightEdge<\/span><\/a><span style=\"font-weight: 400;\"> SEO study shows that 68% of online experiences begin with a search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This fact explains why online visibility matters. If people cannot find your business in search results, they will likely choose another brand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Highlights<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO and online visibility help new customers find your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing and social media build trust with your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews, ads, and customer experience help turn visitors into customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this blog, we will explore how to get more customers online. You will also learn how to increase traffic and turn interest into real customers.<\/span><\/p>\n<h2><b>8 Effective Ways to Get More Customers Online<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at simple tips that can help you understand how to get more customers online.<\/span><\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8935 size-full\" src=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/8-Effective-Ways-to-Get-More-Customers-Online.webp\" alt=\"Customers Online\" width=\"860\" height=\"360\" srcset=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/8-Effective-Ways-to-Get-More-Customers-Online.webp 860w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/8-Effective-Ways-to-Get-More-Customers-Online-300x126.webp 300w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/8-Effective-Ways-to-Get-More-Customers-Online-768x321.webp 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/h2>\n<h2><b>1. Build a Strong Online Presence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Online growth starts with visibility. People cannot choose your business if they cannot find it. So the first step involves building a strong presence across different online platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your online presence includes several places where customers discover your brand. These spaces help people learn about your business and decide if they want to connect with you.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Together, these elements shape your digital presence. When people see your brand in many places, they start to trust it. This also makes it easier for them to discover your business.<\/span><\/p>\n<h3><b>Create a Professional Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your website works like your online storefront. It often gives visitors their first impression of your business. Because of this, structure and design matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors should understand your business within seconds. They should quickly see what you offer and how you can help them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you offer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who you help<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why people should trust you<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A strong website also needs key features that help visitors move through it with ease.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear navigation so people find information fast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile friendly design for phone users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast loading pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact information for quick communication<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When visitors feel comfortable on your website, they stay longer. They explore your services and start to trust your brand.<\/span><\/p>\n<h2><b>2. Use SEO to Attract Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search engine optimization helps people find your website on Google. When someone searches for a product or service, your business should appear in the results. This visibility brings new visitors and supports your effort to get more customers online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO connects your content with what people search for. When your website answers their questions, search engines show your pages to more users. Because of this, more people discover your business.<\/span><\/p>\n<h3><b>Focus on Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keywords are the phrases people type into search engines. These phrases reveal what customers look for at that moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cbest digital marketing agency\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201clocal bakery near me\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201caffordable fitness trainer\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use relevant keywords across your website so search engines understand your pages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page titles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When search engines understand your content, they show it to the right audience.<\/span><\/p>\n<h3><b>Publish Helpful Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search engines value helpful information. Instead of only promoting products, create content that solves problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problem solving articles<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When people find useful answers on your website, they begin to trust your brand. Over time, that trust turns visitors into customers.<\/span><\/p>\n<h2><b>3. Use Social Media to Reach New Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media helps businesses connect with people every day. Many users scroll through posts and videos as part of their daily routine. Because of this, brands get a chance to share ideas and start conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">give businesses a place to share content and build relationships with their audience.<\/span><\/p>\n<h3><b>Post Valuable Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media should not focus only on selling. Instead, brands should share content that informs or inspires people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can share content such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tips and advice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind the scenes moments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer success stories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Educational posts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This type of content helps create a community around your brand.<\/span><\/p>\n<h3><b>Engage With Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media works best when conversations happen. Businesses should interact with their followers instead of only posting updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reply to comments. Answer messages. Ask questions and invite opinions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people feel heard, they build trust in your brand.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-8936 size-full\" src=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Use-Online-Advertising-for-Faster-Growth.webp\" alt=\"Online Advertising \" width=\"860\" height=\"360\" srcset=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Use-Online-Advertising-for-Faster-Growth.webp 860w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Use-Online-Advertising-for-Faster-Growth-300x126.webp 300w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Use-Online-Advertising-for-Faster-Growth-768x321.webp 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/h2>\n<h2><b>4. Use Online Advertising for Faster Growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO builds long term traffic, but it takes time. Online advertising helps businesses reach customers faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Platforms like Google Ads and Facebook Ads allow businesses to show ads to people who match specific interests or needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can target audiences based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because of this targeting, ads reach people who already search for similar solutions.<\/span><\/p>\n<h3><b>Example of Advertising Benefits<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Benefit<\/b><\/td>\n<td><b>Explanation<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fast visibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ads appear in search results right away<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Precise targeting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Businesses reach people who need their product<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Measurable results<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Marketers track clicks, traffic, and conversions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Budget control<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Companies choose their spending limits<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Advertising works best when it supports other strategies. When businesses combine ads with strong SEO and useful content, they build both short term traffic and long term growth.<\/span><\/p>\n<h2><b>5. Build Trust Through Reviews and Testimonials<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People trust other customers more than advertisements. Before they buy something, many customers check reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research from <\/span><a href=\"https:\/\/www.powerreviews.com\/review-volume-and-recency\/\"><span style=\"font-weight: 400;\">PowerReviews<\/span><\/a><span style=\"font-weight: 400;\"> shows that 99.9% of consumers read reviews before buying online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this behavior, businesses should encourage customers to share feedback.<\/span><\/p>\n<h3><b>Ways to Collect Reviews<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask customers for feedback after a purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send review requests through email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer simple feedback forms on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share testimonials on your website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Positive reviews strengthen trust. They also help new visitors feel confident about choosing your business.<\/span><\/p>\n<h2><b>6. Offer Value Through Content Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content marketing focuses on helping people instead of pushing sales. When businesses share useful information, they attract visitors who search for answers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Helpful content shows that your business understands customer problems and offers solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guides and ebooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When people learn something useful from your content, they begin to trust your expertise. This trust makes them more comfortable choosing your business.<\/span><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-8937 size-full\" src=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Improve-Customer-Experience.webp\" alt=\"Customer Experience\" width=\"860\" height=\"360\" srcset=\"https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Improve-Customer-Experience.webp 860w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Improve-Customer-Experience-300x126.webp 300w, https:\/\/seostrategi.no\/en\/wp-content\/uploads\/2026\/03\/Improve-Customer-Experience-768x321.webp 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/h2>\n<h2><b>7. Improve Customer Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customer experience plays a big role in online growth. Even when people find your website, a poor experience can push them away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, businesses should focus on making every interaction simple and clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on areas such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear communication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy website navigation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast responses to questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helpful customer support<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When customers feel satisfied, they share their experience with others. Many people trust recommendations from friends or other buyers. Because of this, word of mouth remains one of the strongest ways to get more customers online.<\/span><\/p>\n<h2><b>8. Track Results and Improve Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Successful businesses track their results. Data helps them understand what works and what needs change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common metrics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer behavior<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tools like Google Analytics show how visitors interact with your website. This insight helps businesses adjust their strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When companies learn from their data, they improve step by step. Over time, this approach helps them reach more people and grow their customer base online.<\/span><\/p>\n<h1><b>Key Takeaways<\/b><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses need strong visibility to attract customers online. People must find your brand before they can choose it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO helps websites appear in search results. When your pages match what people search for, more visitors reach your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media helps businesses connect with people. It creates conversations and builds real relationships with customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online advertising helps brands reach customers faster. It places your business in front of people who search for similar products or services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews and testimonials build trust. Many customers read feedback before they make a decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helpful content answers questions and solves problems. Because of this, people start to trust your knowledge.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer experience also plays a key role. When visitors find clear information and helpful support, they feel confident about buying.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data helps businesses understand results. When companies study traffic, conversions, and behavior, they improve their marketing strategy step by step.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Today, most customers begin their journey online. They search on Google, explore social media, read reviews, and compare different options before they choose a business. Because of this change, businesses must understand how to get more customers online. A good product alone does not bring results. People must discover your brand first. Then they need [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[193],"tags":[190],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-new"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get More Customers Online: 8 Proven Marketing Tips<\/title>\n<meta name=\"description\" content=\"Learn how to get more customers online with simple SEO, content, ads, and marketing strategies that help your business grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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