{"id":7359,"date":"2025-10-06T13:09:58","date_gmt":"2025-10-06T13:09:58","guid":{"rendered":"https:\/\/seostrategi.no\/en\/?p=7359"},"modified":"2025-10-06T13:36:22","modified_gmt":"2025-10-06T13:36:22","slug":"how-to-write-good-link-texts","status":"publish","type":"post","link":"https:\/\/seostrategi.no\/en\/how-to-write-good-link-texts\/","title":{"rendered":"How to write good link texts?"},"content":{"rendered":"

Links act as bridges or paths that direct both people and search engines throughout the internet in the context of SEO. However, link text, also known as anchor text, is a crucial element that is rarely given the same consideration as backlink building or site structure optimization, which is the focus of most marketers.<\/span><\/p>\n

Linking pages together is only one aspect of anchor text.<\/span> It informs search engines about the content of the linked page, impacts SEO rankings, and shapes user expectations.<\/span> It can improve the user experience and authority of your website if done correctly.<\/span> Done badly, it can confuse visitors and Google and undermine your SEO strategy.<\/span><\/p>\n

The first example tells both the user and the search engine what to expect. The second one is unspecific and offers minimal benefit.<\/span><\/p>\n

Anchor text is necessary for search engines like Google to understand the context of the linked page. Because of this, SEO requires<\/span> secure anchor texts<\/b> that are well-written, organic, and devoid of keyword stuffing.<\/span><\/p>\n

What is Link Text (Anchor Text)?<\/b><\/h2>\n

Anchor text is the visible and clickable text in a hyperlink. For example:<\/span><\/p>\n