{"id":7260,"date":"2025-09-24T11:24:33","date_gmt":"2025-09-24T11:24:33","guid":{"rendered":"https:\/\/seostrategi.no\/en\/?p=7260"},"modified":"2025-09-24T11:36:47","modified_gmt":"2025-09-24T11:36:47","slug":"how-to-set-up-google-my-business","status":"publish","type":"post","link":"https:\/\/seostrategi.no\/en\/how-to-set-up-google-my-business\/","title":{"rendered":"How to Set Up Google My Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7260\" class=\"elementor elementor-7260\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c18e5ad e-flex e-con-boxed e-con e-parent\" data-id=\"c18e5ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cee4c elementor-widget elementor-widget-text-editor\" data-id=\"93cee4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google is often the first stop when someone is looking for a product, service, or local store. In fact, more than half of customers will check \u201cGoogle it\u201d before they make a decision. This being so, what customers see, or will see, about you on Google can make a huge difference between them finding you and trusting you or looking elsewhere.<\/span><\/p><p><span style=\"font-weight: 400;\">This is where Google <\/span><b>My Business<\/b><span style=\"font-weight: 400;\"> (GMB), now, as a result of a recent rebrand, <\/span><a href=\"https:\/\/seostrategi.no\/en\/how-to-set-up-google-my-business\/\"><b>Google Business Profile<\/b><\/a><span style=\"font-weight: 400;\">, comes into play. This free tool assists entrepreneurs in controlling how their company shows up on Google Maps and search results pages. Google My Business ensures that your brand appears prominently when people search for it, including your address, hours, reviews, and postings.<\/span><\/p><p><span style=\"font-weight: 400;\">We&#8217;ll go over <\/span><b>how to create a business<\/b><span style=\"font-weight: 400;\"> profile, why it&#8217;s so important, and how to make it as successful as possible in the long run in this comprehensive guide.<\/span><\/p><h2 id=\"Business\"><b>What is Google My Business?<\/b><\/h2><p><span style=\"font-weight: 400;\">It gives entrepreneurs the resources they need to create and maintain their Google presence in one location. It enables you to:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give your company&#8217;s name, address, phone number, and website.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show off pictures, news, and exclusive deals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with customers through reviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trace learnings such as user behaviour, website clicks, and calls.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In short, it&#8217;s your digital storefront. Even if you don\u2019t have a website, GMB provides potential customers with a way to find you, contact you, and enable them to visit you.<\/span><\/p><h2 id=\"Importance\"><b>The Importance of Google My Business<\/b><\/h2><p><span style=\"font-weight: 400;\">But before we plunge into the \u201chow,\u201d let\u2019s analyze the \u201cwhy.\u201d<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Visibility: <\/b><span style=\"font-weight: 400;\">Your Google Business Profile makes it more likely that you will appear in Google Maps and local search results.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build Trust: <\/b><span style=\"font-weight: 400;\">Customer trust is increased and credibility is promoted by verified profiles and reviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boost Conversions: <\/b><span style=\"font-weight: 400;\">According to studies, companies that maintain a current profile have a higher chance of getting clicks, calls, and visits.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep tabs on the effectiveness of your profile: <\/b><span style=\"font-weight: 400;\">GMB analytics provide you with insight into how people find you and what they click on.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Simply put, if you\u2019re asking yourself how to get noticed on Google, GMB is the best and simplest starting point.<\/span><\/p><h2 id=\"Profile\"><b>Simple Steps: How to Make a Business Profile on Google<\/b><\/h2><h3><b>Step 1: Log in to Google My Business<\/b><\/h3><p><span style=\"font-weight: 400;\">Visit Google Business Profile Manager and log in with your Google account. If you don\u2019t already have one, sign up for a free Google account.<\/span><\/p><h3><b>Step 2: Add the Name of Your Business<\/b><\/h3><p><span style=\"font-weight: 400;\">Enter your business name exactly as you want it to display to customers. If your business doesn\u2019t show up in the drop-down, select \u201cAdd your business to Google.\u201d<\/span><\/p><h3><b>Step 3: Select the Type of Business<\/b><\/h3><p><span style=\"font-weight: 400;\">Categories help customers find you. For example, you might select \u201cBakery\u201d if you run a bakery. This will also unlock options for your industry.<\/span><\/p><h3><b>Step 4: Include Location (If You Wish)<\/b><\/h3><p><span style=\"font-weight: 400;\">Include your address if you have a physical store or office. This is how your business shows up in Google Maps. If you don\u2019t serve customers at a location, you can instead add a service area.<\/span><\/p><h3><b>Step 5: Add Contact Information<\/b><\/h3><p><span style=\"font-weight: 400;\">Include your contact information and a link to your website (if you have one). This ensures your customers can contact you.<\/span><\/p><h3><b>Step 6: Verify Your Business<\/b><\/h3><p><span style=\"font-weight: 400;\">Google will prompt you to prove ownership. This generally includes receiving a postcard at your place of business, a phone call, or receiving an email. Verification is required for your profile to be published.<\/span><\/p><h3><b>Step 7: Optimize Your Profile<\/b><\/h3><p><span style=\"font-weight: 400;\">Once verified, update your profile with:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business hours<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photos (logo, team, store, products)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business description (include keywords naturally)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services or products offered<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updates and promotions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The more complete and truthful your profile, the greater the chance you\u2019ll attract clients.<\/span><\/p><h2 id=\"Setup\"><b>Quick Overview: Google My Business Setup Steps<\/b><\/h2><table><tbody><tr><td><b>Step<\/b><\/td><td><b>Action<\/b><\/td><td><b>Why It Matters<\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">1<\/span><\/td><td><span style=\"font-weight: 400;\">Log in to Google Business Profile Manager<\/span><\/td><td><span style=\"font-weight: 400;\">This is your dashboard for managing everything related to your profile.<\/span><\/td><\/tr><tr><td><span style=\"font-family: inherit; font-size: inherit;\">2<\/span><\/td><td><span style=\"font-weight: 400;\">Add your business name<\/span><\/td><td><span style=\"font-weight: 400;\">Ensures customers find you under the exact name they search for.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">3<\/span><\/td><td><span style=\"font-weight: 400;\">Select your business category<\/span><\/td><td><span style=\"font-weight: 400;\">Helps Google place you in relevant search results and maps.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u00a04<\/span><\/td><td><span style=\"font-weight: 400;\">Add location or service area<\/span><\/td><td><span style=\"font-weight: 400;\">Increases visibility for local searches and makes you appear on Google Maps.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">5<\/span><\/td><td><span style=\"font-weight: 400;\">Provide contact details &amp; website<\/span><\/td><td><span style=\"font-weight: 400;\">Allows customers to call, click, or visit you directly.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">6<\/span><\/td><td><span style=\"font-weight: 400;\">Verify your business<\/span><\/td><td><span style=\"font-weight: 400;\">Verification builds trust and is required for your profile to go live.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">7<\/span><\/td><td><span style=\"font-weight: 400;\">Optimize with photos, hours &amp; description<\/span><\/td><td><span style=\"font-weight: 400;\">A complete profile attracts more clicks, visits, and customer engagement.<\/span><\/td><\/tr><\/tbody><\/table><h2 id=\"Customers\"><b>How To Get More Customers From Google My Business Profile<\/b><\/h2><h3><b>1. Add High-Quality Photos<\/b><\/h3><p><span style=\"font-weight: 400;\">Profiles with pictures receive more clicks and requests for directions. Include real company images, your employees, and the products you sell.<\/span><\/p><h3><b>2. Keep Business Hours Updated<\/b><\/h3><p><span style=\"font-weight: 400;\">Update regularly, especially during holidays. This prevents customer frustration.<\/span><\/p><h3><b>3. Encourage Customer Reviews<\/b><\/h3><p><span style=\"font-weight: 400;\">Both Menlo Club and Five Four subscribers are loyal and have asked their happy customers to leave reviews. Respond professionally, both when you get good feedback and when you receive negative feedback.<\/span><\/p><h3><b>4. Post Regular Updates<\/b><\/h3><p><span style=\"font-weight: 400;\">Announce the events or news, or just share your offer on your profile. This is what keeps your business fresh and active.<\/span><\/p><h3><b>5. Use Insights to Improve<\/b><\/h3><p><span style=\"font-weight: 400;\">Google will give you some numbers on how customers engage with your profile. Take these lessons to refine your approach.<\/span><\/p><h2 id=\"Achievement\"><b>Google Achievement: Going Beyond Basics<\/b><\/h2><p><span style=\"font-weight: 400;\">Creating your GMB profile is just step one. True success is keeping it maintained and maximized consistently.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local SEO Channels Integration:<\/b><span style=\"font-weight: 400;\"> Take your GMB and add it to a local SEO strategy, and make sure your business ranks high when people search for \u201cnear me\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement: <\/b><span style=\"font-weight: 400;\">Respond quickly to reviews and messages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emphasis on the Unique Features: <\/b><span style=\"font-weight: 400;\">Make a statement by using qualities like &#8220;Women-owned&#8221; or &#8220;pet-friendly.&#8221;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Consider your profile an ongoing story. It\u2019s like the more you feed it, the more it feeds you in terms of visibility, trust, and customer interaction.<\/span><\/p><h3><b>Authoritative Google Business Profile (formerly GMB) Statistics<\/b><\/h3><p><b>1: Visibility Boost from Listings<\/b><\/p><ul><li><span style=\"font-weight: 400;\">Listings on Google Business Profile drive an average 37% increase in local search visibility compared to unclaimed or incomplete profiles.<\/span><a href=\"https:\/\/sqmagazine.co.uk\/google-my-business-statistics\/?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\">SQ Magazine<\/span><\/a><\/li><\/ul><p><b>2: Consumer Behavior &amp; Trust<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% of U.S. consumers are more likely to visit a business that has a fully completed Google Business Profile.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">81% of consumers read Google reviews before engaging with a business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of consumers read online reviews before making a purchase decision, many of which are found directly via Google Business Profiles.<\/span><\/li><\/ul><h2><b>Common Mistakes to Avoid<\/b><\/h2><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leaving your profile incomplete.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stock photos in place of actual ones.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring customer reviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Forgetting to update business hours.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword stuffing (within your description, keep it natural as per the employee).<\/span><\/li><\/ol><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">Your Google Business Profile is much more than just a list of your business on the internet; it\u2019s a digital handshake with those who want to do business with you. It\u2019s easy to get this working, but optimising it is where the real power comes from. No matter if you\u2019re a rookie at business creation, hungering for advanced Google prowess, or chasing after how to get your business on Google, a clean and updated GMB page can do wonders for you.<\/span><\/p><p><span style=\"font-weight: 400;\">Spend time getting it set up properly, keep it updated, and think of it as an essential component of your digital marketing mix. The result? Increased visibility, trust, and customers.<\/span><\/p><h2><b>FAQs<\/b><\/h2><h3><b>1. Is Google My Business a free service?<\/b><\/h3><p><span style=\"font-weight: 400;\">Yes, Google My Business is 100% free. To start a Google search, all you need is a Google account.<\/span><\/p><h3><b>2. How do I get my business on Google?<\/b><\/h3><p><span style=\"font-weight: 400;\">You must set up and own a Google Business Profile. Ensure that you submit realistic information, and document with some keywords to up the chances of your post being seen by the rest of the rest of blogging world.<\/span><\/p><h3><b>3. How long does it take for my company to show up on Google?<\/b><\/h3><p><span style=\"font-weight: 400;\">Your business, after review, may show in a few days. It can take, in some circumstances, even a couple of weeks.<\/span><\/p><h3><b>4. Can I use Google My Business without a physical address?<\/b><\/h3><p><span style=\"font-weight: 400;\">Yes. If you have no storefront, you can include a services area instead.<\/span><\/p><h3><b>5. How come my business isn\u2019t listed on Google Maps?<\/b><\/h3><p><span style=\"font-weight: 400;\">They may be either unverified, lack specific information, or violate Google\u2019s guidelines. The issue is normally resolved by updating and validating your profile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google is often the first stop when someone is looking for a product, service, or local store. In fact, more than half of customers will check \u201cGoogle it\u201d before they make a decision. This being so, what customers see, or will see, about you on Google can make a huge difference between them finding you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13],"tags":[145],"class_list":["post-7260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-technical-seo","tag-google-my-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Set Up Google My Business?<\/title>\n<meta name=\"description\" content=\"Discover how to create and optimize your Google My Business profile. -Step guide to get found on Google and attract new clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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