If your website is not bringing in traffic, something might be wrong under the surface. That’s where SEO analysis comes in. It allows you to see what’s running, what’s not, and where you may improve. Whether you run a small enterprise or manage a growing logo, it helps you get higher visibility on Google and attract the proper traffic.
In this blog, we’ll explain what SEO analysis is and why it matters, and how you can do it step by step. No complex terms. Only simple, useful tips you can start using right away.
What is SEO Analysis?
SEO analysis is the method of checking your website’s natural visibility and performance in SERPs. It looks at how well your content, structure, and keywords help your site show up on Google. It additionally allows you to discover technical issues, broken links, slow pages or or something that could hurt your scores. When finished right, search engine marketing analysis gives you a complete picture of your website. You see what brings visitors, which pages want paintings, and the way you evaluate along with your competitors.Why is an SEO Analysis Important?
Many businesses invest in SEO without checking if it is working. SEO analysis helps you stay on track and improve where needed. It is important because:- Find what’s holding you back: You can fix issues like slow speed, poor mobile design, or missing meta tags.
- Track your keyword performance: You know which search terms bring visitors and which need improvement.
- Improve your user experience: A fast and clear website keeps visitors longer and builds trust.
- Outrank your competitors: SEO analysis helps you spot what others are doing and do it better.
- Grow traffic the smart way: Instead of guessing, you use data to make real improvements.
What are the key parts of an SEO check?
An SEO check looks at the important parts of your website to see how well it can rank on Google. Key parts include:Technical Analysis
This part checks how your website works behind the scenes. It appears at such things as how speedy your pages load, in case your website works well on mobile, and whether search engines like Google and Yahoo can crawl and index your pages. It additionally tests for broken links, missing tags, and web page mistakes. A strong technical setup helps Google understand and rank your website better.Keyword Analysis
Here, you focus on words people type into Google. You find out which keywords bring traffic to your site and which ones you should target. Good keyword analysis helps you match your content with what your audience is searching for. It also helps you find new keyword opportunities you might be missing.Content Analysis
This step examines in case your content is useful and focused on the right topic. It looks at web page titles, headings, and the way keywords appear naturally in your textual content. It also assesses if your page’s solution to common questions gives value to readers. Strong content builds belief and enables your site to rank better.Backlink Analysis
This analysis looks at how many backlinks you have, where they arrive from, and how robust they may be. Quality backlinks display to Google that your site is dependable and useful. If you have spammy links, this check will help you spot and fasten them.Competitor Analysis
This component compares your search engine optimization with others in your industry. It enables you to spot what keywords your competition rank for, what content works for them, and where their backlinks come from. By gaining knowledge from others, you can learn methods to improve your website and outrank in search results.How to do an SEO Analysis step by step?
You do not need to be an expert to analyze your website. Here are the following steps you can follow to analyse SEO online.Step 1: Check Your Website Visibility on Google
Start by searching your business or brand name on Google. If your homepage no longer seems to be at the pinnacle, it is able to mean Google does not trust or understand your website yet. Next, type a number of your main keywords. See if your pages seem within the outcomes. If not, you may need to improve the content or upload the right keywords. Use Google Search Console to see what number of key phrases you rank for, how a whole lot traffic you get from seek, and which pages perform well.Step 2: Analyze Your Keywords
Keywords connect your content to what people search. If you use the wrong keywords, the right people won’t find your site. Here is what to check:- Are you using keywords your audience searches?
- Are they placed in page titles, headings, and content?
- Are you using long-tail keywords (like “best SEO services in Oslo”)?
Step 3: Look at Your Website Content
Good content helps Google and your visitors. Make sure your pages provide real value and solutions to user questions. Ask yourself:- Does every web page talk about one main topic?
- Is your content clean, clear to read, and useful?
- Are you the usage of headings, bullet points, and brief paragraphs?
Step 4. Test Your Website Speed
People don’t wait for slow websites. Google doesn’t either. A slow website can drop your rankings and increase bounce rates. Use free tools like:- Google PageSpeed Insights
- GTmetrix
- WebPageTest
Step 5. Make Sure Your Site Works on Mobile
Most users now visit websites on their phones. Google also checks mobile versions when ranking websites. To check your mobile performance:- Open your site on a phone. Is it easy to use?
- Use Google’s Mobile-Friendly Test tool.
- Make sure text is readable and buttons are easy to tap.
Step 6. Check for Technical Issues
Technical SEO is about how your site is built. Even if your content is good, small errors can hurt your rankings. Look for issues like:- Broken links
- Missing meta titles or descriptions
- No HTTPS (secure connection)
- No sitemap or robots.txt file
- Pages with no internal links
Step 7. Review Your Meta Titles and Descriptions
Each page should have a unique title and meta description. These tell Google and users what your page is about. Tips:- Add your main keyword close to the beginning of the title
- Keep titles under 60 characters
- Write short and clear descriptions (under 160 characters)
- Avoid repeating the identical textual content on each page
Step 8. Analyze Your Backlinks
Backlinks are links from other websites to yours. Google sees them as a sign of trust. The more quality backlinks you have, the better your chances of ranking higher. Use tools like Ahrefs or SEMrush to:- See how many backlinks your site has
- Check where they come from
- Find low-quality or spammy links to remove
Step 9. Compare With Your Competitors
Pick a few competitors who rank higher than you. Study their websites. Look at their keywords, content style, structure, and backlink profiles. Ask:- What topics do they cover that you don’t?
- Do they post blogs more often?
- Are their websites faster or more mobile-friendly?
Step 10. Track Your Progress Over Time
SEO is not a one-time task. It needs regular checks and updates. Keep a record of your changes and monitor your traffic, rankings, and page performance every month. Set up Google Analytics and Google Search Console. These tools give you free and useful insights to guide your SEO plan.Tools You Can Use for SEO Analysis
Here are some SEO tools you can use to get a free SEO analysis.- Google Search Console: Check your website’s presence in Google.
- Google Analytics: Track visitors and web page overall performance.
- Uber suggest: Keyword research and search engine marketing website audits.
- Screaming Frog: Find damaged links and technical issues.
- Ahrefs / SEMrush: Check inbound links, keyword ratings, and competitors.
- Page Speed Insights: Test how fast your web page loads.
When to Do an SEO Analysis
You should analyze your SEO:- Before launching a new website
- After major design or content changes
- Every 2-3 months, as part of your digital strategy
- If your traffic suddenly drops or rankings change
Let Us with Your SEO Analysis
Feeling unsure where to start? SEOStrategi.no can help you understand your website and create a plan that works. Our team checks everything from keywords to site speed and backlinks. We give you a full report and simple steps to grow your traffic. We focus on what matters, helping your website become stronger and more visible on Google. If you want better results without wasting time, let’s work together. Contact us for a complete SEO analysis that gets real results. Key Takeaways- SEO analysis allows you to find and fix troubles that harm your Google scores.
- Use the right keywords that match what people search for.
- Write clean and useful content for each web page.
- Make sure your website loads fast and works properly on mobile.
- Check for broken links and missing meta titles or descriptions.
- Use Google tools to track traffic, keywords, and website errors.
- Backlinks from reliable websites to improve your visibility.
- Look at what your competition is doing and learn from them.
- Keep checking your website every few months to stay on track.
- SEOStrategi.no can help you with full SEO analysis and simple fixes.
