When you search on Google, some websites show up at the top, again and again. Have you ever wondered why? One big reason is backlinks. Backlinks help Google understand which websites are trusted, useful, and worth ranking higher. If other websites link to your content, it is like a vote that says, “This page is good.”
This blog will explain what are backlinks. Whether you’re new to SEO or trying to grow your business online in Norway, you’ll also find tools like a backlink checker, how to analyze backlinks, and even how to remove toxic links.
What is a Backlink?
A backlink is from one website to another website. Think of it as a digital recommendation. When someone links to your website, they are telling the search engine that your content is helpful and reliable. Example: You run a local café in Oslo. A popular blog writes about the “Top 10 coffee shops in Oslo” and links to your website. That link is a backlink. It not only brings your visitors but also helps to improve your ranking on Google. These links are a key part of what we call Google SEO backlink signals. The more high-quality backlinks you earn, the more visibility your site can get in search results.Why Do Backlinks Matter?
Backlinks matter because they help search engines decide how relevant and valuable your content is. But it is not only about members, it is about quality too.1: Improve Your Rankings
Search engines see backlinks as signs of trust. A backlink from a strong, relevant website boosts your authority. This is called backlink domain authority.2: Bring Real Visitors
Good backlinks can also bring traffic from real people. If someone clicks a link to your site from another article, they might explore your products or contact you.3: Speed Up Google Indexing
When new pages get backlinks, Google discovers and indexes them faster. If you want to know how to ping backlinks, that is the idea: getting them noticed by search engines faster.Types of Backlinks
Not all backlinks are the same. Some help your rankings more than others.1: Do Follow Backlinks
These are the best kind. They pass SEO value from one site to another. If you are building a do follow backlink list, focus on trusted websites in your niche.2: No Follow Backlinks
These do not pass direct SEO value, but they can still bring traffic. Some social media links fall into this category.3: Contextual Backlinks
These appear naturally in content, such as a blog post. Search engines value these because they appear in meaningful, readable text.4: Toxic and Spammy Backlinks
Links from poor-quality or suspicious websites can harm your SEO. You must know how to find toxic backlinks and how to remove toxic backlinks to keep your site safe.How to Get Quality Backlinks?
Getting backlinks is not about shortcuts; it is about strategy. Here is how you can earn strong backlinks naturally:1: Publish Useful Content
High quality content is the first step. Create blog posts, guides, or videos that people want to share and refer to. This earns you natural backlinks.2: Outreach and Guest Posting
Reach out to websites and offer to write guest articles. In return, they will usually give you a backlink. This is a common backlink building service used by SEO professionals.3: Use Backlink Tools
There are free and paid tools that help you find and track links. Some popular ones include:- Free backlink generator (for testing or quick links)
- SEO backlink software (for building and analyzing)
- Bulk backlink checker (to check multiple URLs at once)
- Free SEO backlink checker (great for beginners)
What is Backlink Intelligence?
Backlinks intelligence means knowing which websites link to your site, why they do it, and how those links impact your SEO. You can use tools like Ahrefs, Semrush, or Moz to check:- Who links to your site
- Which pages get the most links
- What anchor texts are used
- Which links are do-follow vs no-follow
How to Analyze Your Backlinks?
To grow your rankings, you must analyze your current backlinks. This is where backlink analytics tools help. You can check:- Domain rating of the linking site
- Spam score
- Page relevance
- Anchor text distribution
Referring Domains vs. Backlinks
These terms confuse many people:- Backlinks: Total number of links pointing to your site (even if multiple from one site).
- Referring domains: The number of unique websites linking to your site.
How to Use Expired Domains for SEO?
Some SEOs buy expired domains that already have backlinks. These can be useful if the domain is still trusted. But be careful, always run a check using a backlink checker free online to avoid getting domains with spammy links. You can also compare expired domain names vs backlinks to discover if it’s worth redirecting them to your website. Make sure the area has a clean backlink profile and fits your area of interest. If executed properly, expired domain names can pass on link equity and help your SEO overall performance.What about Buying or Selling Backlinks?
Some website owners and entrepreneurs choose to buy backlinks to reinforce their rankings faster. You should purchase search engine optimization backlinks from diverse online services; however, it’s far important to be cautious. Some links have ga reater cost than others. If you propose to shop for pleasant backlinks, make certain they arrive from trusted, relevant websites with robust domain authority. On the flip side, many site owners ask, How to sell backlinks. If your site had good traffic and authority, you might get offers to place links in exchange for payments. However, selling links without proper tagging (like rel= “sponsored”) can go against Google’s guidelines. It is best to stay transparent and focus on long-term SEO strategies rather than risky link trading.Do You Really Need 1000 Backlinks?
You may see offers that promise 1000 backlinks for a low price. It might sound like a great deal, but it’s not always helpful. Search engines don’t only count links, but they also look at the quality. Getting links from weak or unrelated websites can do more harm than good. Even one link from a trusted site can give more value than hundreds of poor ones. That is why smart businesses focus on the best backlinks, not more backlinks. The following points make a backlink strong:- Relevance: It comes from a website related to your niche.
- Domain authority: High authority sites give better SEO value.
- Context: The writer places the link in useful content.
- Traffic: Good backlinks can bring real visitors.
How to Find Backlinks on Google?
You can use Google search to check some backlinks pointing to your website. Search for: Link: your website.com This shows some pages linking to your site, but it’s not very accurate or complete. Google no longer supports this command fully, so you won’t see all your backlinks. For better results, it’s better to use a backlink service or SEO tool. Some helpful options include:- Ubersuggest
- Ahrefs (free trial available)
- Moz Link Explorer
- Semrush (Limited free use)
- Neil Patel’s backlink checker
How to Ping Backlinks?
Pinging backlinks helps search engines find and index your link faster. It is a simple way to speed up SEO results after building new backlinks.1: Use Free Ping Tools
There are many tools online that send a ping to search engines. Some popular ones include:- Pingomatic
- Link Centaur
- IndexKings
2: Update and Submit Your Sitemap
If you have added new backlinks to your site, update your sitemap.- Go to Google Search Console
- Submit your updated sitemap
- This helps Google crawl new pages and links faster
3: Share the Links on Social Media
Sharing your content (with backlinks) on platforms like Facebook, X (Twitter), or LinkedIn encourages search engines to crawl it.- Use your business profiles
- Add a short post and a link
- It drives traffic and indexing together
How to Remove Toxic Backlinks?
Toxic backlinks can damage your Google rankings. They usually come from spammy, low-quality, or unrelated websites. Here are the following stages to remove them.- Find a toxic link using tools such as Ahrefs, Semrush, or Google Search Console.
- Reach the owner of the site and ask them to remove the link.
- If the site does not react, remove the link in the Google search console. This tells Google to ignore those backlinks.
Backlink Management Software
When your website starts getting hundreds of backlinks, tracking them manually becomes difficult. That’s where backlink management software can help. These backlink analysis tools let you:- Monitor lost or new backlinks: So you know who removed or added links to your site.
- Track anchor texts: To make sure the link text is relevant and safe.
- Set alerts for spammy backlinks: So you can disavow harmful links faster.
- Group links by page or domain: This helps you understand which content is performing well.
- Linkody: Easy to use tool for tracking new and lost links daily.
- Monitor Backlinks: Great for alerts, backlink analysis, and keyword tracking.
- SE Ranking: Offers full backlinks management, competitors comparison, and reports.
- Ahrefs and Semrush: These advanced tools also include backlink monitoring features with extra SEO insights.
Build Your Backlinks with SEOStrategi.no
A strong backlink profile can improve your Google rankings, but only if it is well-managed. With several links pointing to your site, it is easy to forget about harmful ones or lose valuable backlinks without notice. SEOStrategi.no makes backlink management simple. From tracking new links to removing bad ones, our tools and team help you stay ahead in SEO. Have questions? Contact us and keep your site safe from SEO risks. Key Takeaways- Backlinks are links from one website to another.
- Quality inbound links help to enhance your website’s search engine marketing.
- You can get backlinks through guest blogging, directories, and outreach.
- Avoid shopping for low-quality backlinks from spammy websites.
- Use backlink control tools to tune and display hyperlinks.
- Toxic backlinks damage your ratings, so you want to remove them.
- Ping backlinks to help search engines like Google discover and index them.
- Tools like Ahrefs and Google Search Console can pick out bad backlinks.
- Backlink building should be part of your long-term search engine marketing plan.
